AI Insights · Timothy · July 2025
Top 5 Personal Finance Apps on iOS in Bulgaria Q2 2025
Explore the performance trends of the leading personal finance apps on iOS in Bulgaria during Q2 2025, with insights into downloads, revenue, and active users.
In the second quarter of 2025, the personal finance app market in Bulgaria saw varied performance among the top five applications on the iOS platform. Here's a detailed look into the trends for each app, based on data from Sensor Tower.
Spendee Budget App & Planner from Cleevio s.r.o. experienced fluctuations in weekly revenue, with a peak of approximately $213 in mid-April and a steady climb to $165 by the end of June. Downloads remained relatively stable, with a notable increase to 155 in the final week of June. Active user numbers showed a consistent upward trend, starting at 1K and reaching over 1K by the quarter's end.
Splitwise maintained a steady revenue stream, with a slight peak at $31 in early June. Downloads peaked at 142 in mid-June, while active users saw a decline from 2.5K to around 1.5K over the quarter.
Monefy: Money Tracker by Reflective Technologies ApS showed a remarkable revenue spike to $385 in late June. Downloads remained stable, with a minor peak at 137 in late April. Active users hovered around 600, maintaining a consistent user base.
Money manager, expense tracker from Orange Dog had modest revenue, peaking at $9 at both the start and end of the quarter. Downloads remained steady, peaking at 116 initially. Active users rose from 2.7K to over 3.1K in early June, before settling back to 2.6K by the end of the quarter.
Lastly, Wallet - Daily Budget & Profit by BudgetBakers s.r.o. saw revenue peak at $102 in late April. Downloads varied, peaking at 127 in mid-April, while active users fluctuated slightly, ending at 871 by the quarter's close.
For more insights and detailed analytics, visit Sensor Tower.